Surprisingly high number of insured nabraných have one main reason: to pojistovna left at the beginning of April an aggressive campaign in which dozens of people on the streets and in shopping centers attract adults to the insurance company give them crowns in 4900 vaccination and other preventive examinations unpaid. Children then insurance company promises to vaccination and prevention nevídanych 9,200 crowns.
Anyone who signed the transition to a new undertaking, moreover, receives a check for four hundred – to complete the simple marketing pruzkum.Takhle no large amounts of the health insurance company in Czech does not. In addition, promising lucrative benefits accompany pretty hard marketing practices.
People engaged an external agency has concealed many new clients that are the signature ready forms automatically become the new insurance customers. In addition pomlouvali competitive insurance.
“Yes, to some excesses in recruiting was insured. When we found out, so we asked hirings agency, whether such people cleared. You do it now checks if the recruitment is carried out according to our ethical code,” says director Emil Buřič insurance.
Campaign insurance is not only effective but also very expensive. GES Zachův Medical Care for the start it gave 200 million insurance money. A total of insurance companies is prepared to invest half a billion.
Thanks těmhle money to have Zach already at the end of September in the insurance 50 thousand people. What is the main condition for the Ministry of Health to receive a license to operate insurance companies did not turn.
“Our goal is to have over the years 200 to 300 thousand insured. The insurance company would have had to make myself at the moment we have 100 thousand clients,” reveals Buřič.
Zach endured, no Kellner
Ivan Zach in any case remains the only “new” byznysmenem in Czech health care, which dissuaded or dropping health reform Tomé Julinka (ta, for example, promised privatization of health insurance and the opportunity to make a profit), or economic crisis.
Zach yet applied for a license for the operation of insurance companies last August, together with the Czech insurance company, which spoluvlastní richest Czech Petr Kellner, and the Appian Group, which controls Čmejla Marek. While Kellner abandoned its fight for insurance because of the crisis, which declined in health care money, stop Čmejla application for insurance because of the end Julínkovy reform.
No one but Zach still okay. Money is in crisis thanks to its media business and, moreover, still quite confident that sooner or later must pass health care reform. And just because it could start making money.
“I do not know whether to reform the health care for five or 10 years, but once it simply must happen. The reform should lead to greater competition insurance companies, such as in the Netherlands. There have insurance competition and give people the benefits. For example, when people care of their health and have lower insurance or receive bonuses, “thinks the boss Zachová insurance Emil Buřič.
Instead of reform, which would bring more competition to health care, but maybe waiting all small insurance companies very early termination. Shadow Minister of Health David Rath fact suggests that the CSSD in the case of victory in the elections to consolidate all those into one payment. This save a few billion.
